Big things are happening over here at Casa de Mama! We've already
announced to most people that we are moving our Decatur store less than a mile
down the street to downtown Avondale, but the next piece of big news that I'm
super excited to share is that we recently also signed a lease to open a second
storefront at the Krog Street Market!
If you're not in the know, this is a brand new and very exciting project is a food
hall/market in the Old Fourth Ward that opens later this summer. It's in the beautifully renovated old Stageworks
Building on Krog Street (at Irwin St) where Tyler Perry's studios used to
be. If you still haven't placed
it, it's right across the street from Rathbuns and the Krog Bar. And it's less
than a block from the Beltline, which is is the best part! Hopefully I'll be able to fit
in some roller blading time before work. (I think roller blading is back. If not, I'm bringing it back!)
A little back story about how all of
this exciting craziness came about.
I have been looking for a second location in Atlanta to increase our
retail presence for a couple of years now. In 2012, I checked out every single intown neighborhood that
had a Main Street shopping area and just could not find one that fit the bill
-- small square footage with a lot of foot traffic. The stores in busy
neighborhoods were too big and waaay too expensive, and the affordable stores
didn't give us the exposure I was looking for. So we switched our focus and spent
the rest of 2012 and 2013 concentrating on growing our wholesale business. And we can now be found in over 80
stores in 25 states. I'm super
proud of that, but I'm most excited to get back to the key point in my business
plan -- opening another retail store!
The big deal with me and retail is that Mama's main mission is to
educate people about natural products because there's so much bad information
out there. And while selling to other stores has helped us increase our brand
presence, it has taken us a step away from our retail customers, who are the
lifeblood of our business! That face-to-face interaction and feedback has been
priceless in developing and growing our product line and helping people
understand what our products, and natural skincare in general, is all about. So
many of the same principles of food apply to body care as well, since skin is
your largest organ and it consumes everything you put on it. And there's so
much great information out there about good food but not so much with body
products.
I saw this lip balm at a grocery store check out. Do any of these ingredients sound like they will moisturize your lips?
But the thing is, I honestly never
really intended to open two stores in the same season -- that's nuts, right? We
were really trying to figure out how to stay in our current store for at least
another year while we got Krog rolling, but then we realized there's no way we
could make it through another holiday season with two stores and a booming
wholesale business in the space where we are now. We are absolutely busting at the seams. I started looking
for warehouse space close to where we are now and nothing was available. But a
fabulous storefront in downtown Avondale Estates was sitting empty and
called my name. And the fact that it's less than a mile from our current shop was
a big bonus.
Avondale Estates may not have seemed
the obvious choice for growing our business because up until the
not-so-distant-past, it was kind of the town that time forgot. My husband grew
up in Stone Mountain in the 80's and fondly remembers going to see movies at
the Town Cinema and eating at the old Avondale Pizza Café location, but stalled
development plans left much of the retail and restaurant district in flux in
recent years. But you know that
the Tudor Village was way too charming to fade away so it was only a matter of
time until a new restaurant like the super cool Palookaville made its home
there -- which seems to have quickly paved the way for some other great
businesses. Sunbrimmer Records just opened across the street from Palookaville
and a stylish new restaurant/bar called The Bishop (a few doors down from us) opens this week. We just found out there's a small batch whiskey distillery going in behind us along with an artisan vinegar producer. Plus, we
just saw the Coming Soon sign for a new bakery that's opening next to our store
in the next couple of months and it sounds like a few really cool concepts have
been pitched for the empty Town Cinema. Needless to say, my crew and I are beyond excited to be part of this renaissance in
downtown Avondale! Not to mention
that moving our current store into this fabulous new storefront will mean lots
of great changes for us. For one,
we'll have a bigger retail area and that means expanded store hours. We'll finally be open on Mondays, which
means our salon and spa friends will be able to come to the shop. We'll also
have a big ole dedicated classroom to make room for our growing soap and candle
classes - no more squeezing past the classroom chairs on Saturdays to make it to the cash register! We'll also have a bigger and better stocked soap and candle DIY supply section. And you'll be glad to know that downtown Avondale offers
plenty of parking for an easy in and out. Although, we hope the new store is
going to be so cute that you'll want to stay a while:)
Our Avondale store grand opening is on June 7th
(with a soft opening on June 3rd) and I'll be putting out a lot more info in the coming weeks. We're still figuring
out all the details, but I do know we'll have gift bags for the first 30 customers
and a drawing for a free soap class. Oh, and our new address will be 112 N. Avondale Rd. • Avondale Estates, GA 30002.